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Case Study: NTT DOCOMO Leveraging the Alli LLM App Market to Enhance Operational Efficiency with Generative AI
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1/15/2025

Case Study: NTT DOCOMO Leveraging the Alli LLM App Market to Enhance Operational Efficiency with Generative AI

NTT DOCOMO enhances operational efficiency with generative AI, adopting Allganize's Alli LLM App Market to create no-code AI applications. Through workshops and training, employees rapidly develop tailored solutions like Q&A generation and internal inquiry management, fostering innovation and streamlining workflows while promoting company-wide adoption and future-ready AI integration.

From left to right in the photo: Akari Inako, Business Co-Creation, Service Innovation Department, R&D Innovation Headquarters, NTT DOCOMO; Kaoru Fueta, Senior Manager, same department; Kazunari Nakamura, Senior Manager, same department; Yuki Ikegami, Solution Sales Senior Manager, Allganize Japan; Shion Adachi, Customer Success Senior Specialist, Allganize Japan; and Saeko Ando, Solution Sales Senior Specialist, Allganize Japan (affiliations and titles accurate as of the interview date).

NTT DOCOMO, a leader in the communication industry, offers a comprehensive range of services. These include consumer communication services like mobile networks (5G, LTE, etc.), optical broadband, and devices. Additionally, their Smart Life business provides financial payment services and lifestyle content (e.g., video, music, e-books, and utilities like DOCOMO Denki). NTT DOCOMO also delivers corporate communication solutions, including ubiquitous services, satellite phones, and office tools like Office Link.

Since 2023, NTT DOCOMO has been actively exploring generative AI and Large Language Models (LLMs) to improve operational efficiency across its departments. As part of these efforts, the company adopted Allganize's Alli LLM App Market, a platform that enables the creation and use of generative AI applications.

To understand the implementation and impact of this initiative, we spoke with Mr. Nakamura, Mr. Fueta, and Ms. Inako, senior managers from the Service Innovation Department, R&D Innovation Headquarters, who are leading NTT DOCOMO's internal generative AI efforts.

What Are Your Roles?

Mr. Kazunari Nakamura, Senior Manager, Business Co-Creation, Service Innovation Department, R&D Innovation Headquarters, NTT DOCOMO.

Cultivating a Company Culture to Promote Operational Efficiency with Generative AI

Could you share your past efforts related to generative AI and LLM?
Mr. Kaoru Fueta, Senior Manager, Business Co-Creation, Service Innovation Department, R&D Innovation Headquarters, NTT DOCOMO.

Trial Adoption of Alli LLM App Market: A Generative AI Platform Usable Without Prompts

Why did you decide to adopt the Alli LLM App Market despite already actively promoting generative AI with your in-house platforms, training, and events?

Using the Alli LLM App Market to Rapidly Validate Business Ideas with Generative AI

Can you describe the workshops you’ve hosted utilizing the Alli LLM App Market?
Ms. Akari Inako, Senior Manager, Business Co-Creation, Service Innovation Department, R&D Innovation Headquarters, NTT DOCOMO.

Overflowing Inquiries About Generative AI Usage Even After the Workshops

What was the response to the workshops?

Supporting Departments with Quick Test App Creation and Rapid Problem-Solving

Could you share some examples of the apps you’ve developed using the Alli LLM App Market or ones you’re considering?

RAG Optimization in Alli LLM App Market Improved Answer Accuracy by 30%

What are your impressions after using the Alli LLM App Market?
Interviewer: Yuki Ikegami, Solution Sales Senior Manager, Allganize Japan Co., Ltd.

Key to Promoting Company-Wide Use of Generative AI: A Universal Platform and an Engaged Community

With the strong response to the workshops, many requests for generative AI utilization have come from various departments. How do you communicate with these teams?
Interviewer: Shion Adachi, Customer Success Senior Specialist, Allganize Japan Co., Ltd.

Advice for Companies Starting to Use Generative AI: A Universal Platform and Active Community Engagement

What advice would you give to companies looking to promote generative AI usage company-wide?

How has Allganize supported you in promoting the use of the Alli LLM App Market?

Interviewer: Saeko Ando, Solution Sales Senior Specialist, Allganize Japan Co., Ltd.

Expanding Effective Generative AI Applications Across the Company for Greater Operational Efficiency: Embracing New Technologies for Optimal Implementation

What are your future plans?

Thank you for sharing your valuable insights today!